LifeCare’s Website Case Study

As a member of the creative team at LifeCare, I was responsible for leading the redesign of the company's website. To ensure that the new design met the needs of our target audience, we began by conducting user research and target market analysis.

We reached out to existing clients to gather feedback on their experience with the existing website and identify pain points and areas for improvement. We also analyzed website traffic data to identify patterns in user behavior and preferences.

One of the challenges we faced was representing the complex suite of products and services that LifeCare offers in a clear and user-friendly manner. To address this, we developed a design strategy that focused on improving the user experience and making it easier for clients to find the information they need.

We created user personas to represent our target audience and ensure that the design would meet their needs and expectations. We also conducted a thorough content audit to identify the most important information to include on the website and ensure that it was presented in a clear and concise manner.

Using wireframing and prototyping tools, we created a prototype of the redesigned website that accurately reflected the company's services and brand identity, while making it easier for clients to find the information they need. The prototype was then tested with a sample group of clients to gather feedback and ensure that the design met their needs and expectations.

Unfortunately, the website was not launched due to the company being acquired before the project was completed. Nonetheless, the redesign process provided valuable insights and laid the groundwork for future website development, particularly in representing LifeCare's complex suite of products and services in a clear and user-friendly manner.