Shimoda Designs
Shimoda is an adventure camera bag company designed to react to real-world adventures rather than those imagined from a comfortable office environment.
Project: Shimoda needed an eCommerce site that married high-quality adventure photography from its influencers with detailed product information. On the back end, the site needed integration with Shopify.
My Role: User Experience
Research
Before diving into design, I took time to research the main competitors in the adventure camera bag space. Shimoda's main competitor is a bag company called F-stop. Here are a few things I was looking for while researching other offerings in the adventure bag space:
Overall aesthetic - what's the imagery style?
How large is their social following?
How are bag styles communicated?
Findings
After researching competitive offerings. I met with the primary stakeholders to determine what success would look like as well as understand any technical requirements. The internal stakeholders were looking for a highly visual site that leveraged the lifestyle imagery of their brand influencers. A technical requirement was that the site's e-commerce had to be built using Shopify buttons for purchase.
Sitemap
Shimoda has a reasonably small product line, but the products' interactions required clear pathways between the base products and their add-ons and accessories.
User Journeys
For each of the defined personas I created a journey to address a pathway they might take.
Style Guide
A style guide was created to hand off to the developer.
Personas
We started by creating three personas that would encapsulate the three different types of customers that would typically end up shopping for an adventure camera bag.
Wireframes
Once the sitemap and user journeys were defined, low-fidelity wireframes were created in Adobe XD, defining the general flow of the content, and the content was collected and edited.
Launch
The site was launched to a very positive response from users.
You can view the live site here: Shimoda Designs